Conversion Rate Optimization
Get more visits, clicks, and calls by capitalizing on strategies that work best.
Some business websites get plenty of Internet traffic, but very little to no engagement. In other words, a lot of people are visiting their website and then leaving, instead of filling out a form or calling in. This is because those websites are not optimized to attract and entice potential customers to take immediate action.
So how do you turn these casual browsers into purchasers, and even repeat customers? There is a specific technological science to CRO as much as there is to SEO. Locating and attracting a paying online customer base requires a certain level of skill.
It is not unlike fishing. You need the bait to attract the fish, but you also need the hook to catch the fish. A successful angler would never fish with just one or the other, and a savvy marketer knows that both components are needed to run a successful advertising campaign.
If people are visiting your website, doesn’t it make sense to know what they are doing and why they are doing it? For instance, if you can see that a lot of your website visitors are searching for specific information, making that information more accessible may be the key to driving more sales.
We’ll add a piece of code to your website that will collect all the data we need to make intelligent, data based marketing decisions.
Believe it or not, sometimes just chaning the color of a button on your website can produce mind-blowing results. Sounds a little crazy, we know, but it’s not. People react differently to different font types, colors, and general element placement.
We will continuously and vigorously test your landing pages, ensuring you are capitalizing on every opportunity.
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