Conversion Rate Optimization

Get more visits, clicks, and calls by capitalizing on strategies that work best.

With a CRO marketing strategy expert­ly tailored to your unique needs, reach new levels of success. Let us help you put your conversion marketing needs in capable hands so that you can reap the benefits of conversion rate optimization services done the right way!

Conversion Rate Optimization Explained

Marketing professionals tend to focus most of their time, energy, and resources on driving traffic and clicks to their websites. However, there is one thing to note: generating interest is merely the initial stage of SEO and digital marketing; the next step is to convert that interest into action. This is the stage where CRO comes in.

What is CRO (Conversion Rate Optimization) and how does it impact business marketing efforts? Conversion rate optimization is the systematic process of optimizing your website elements, especially your CTA buttons, content, and website design, to improve the percentage of people who convert from visitors to leads or sales.

Conversion optimization is the process of optimizing your site for conversions. When marketers define this concept, they often use purchases as a metric for success. CRO goals and KPIs vary by brand. Depending on your marketing objectives and needs, there are multiple CROs you can set for your company: sales, social media shares, form submissions, app installs, CTA button clicks, newsletter sign ups, and others.

If you’re not mastering best practices for making your CRO marketing goals achievable and measurable, then what is conversion rate optimization? Understand your audience’s needs and then design and implement conversion-focused marketing campaigns to compel more visitors to take the desired actions.

Furthermore, as you focus on increasing conversion rates, it is important that you dig into various CRO metrics that affect your optimization efforts and CROs SEO results.

Bounce Rate

The percentage of people who visit your site but don’t go anywhere else after visiting your site. If your bounce rate is too high, then there may be a problem with your conversion rate optimization (CRO) website. Therefore, knowing how to lower your bounce rate is important to increase your website’s conversion rate.


An entrance is when someone comes into a website from an external link, such as a paid ad, organic search result, or social media post. The more visitors your CRO website gets, the better your chances of improving conversion rate.

Click-through Rate (CTR)

This conversion optimization metric measures how many of the people viewing your ads, organic listings, or search results clicked on the links to your site. Click through rate (CTR) is used to gauge your keywords’ performance and the relevance of your content marketing campaigns.

Pages Per Visit

Measures the volume of traffic a particular audience segment generates on your website. Your average page per visitor indicates the level of your website engagement and ability to provide helpful information.

Page Load Time

It shows how fast your website responds to user interactions. Studies show that the first five seconds of a web page’s loading time have the most influence on its conversion rate. To increase conversion rates, make sure your page loads quickly and prioritize UX in your web design.

Return On Investment (ROI)

Conversion optimization is a growth-centric method for boosting your revenue. You can use your business’ ROI to measure the impact of your conversion rates on your bottom line and reassess your CRO marketing spend.

Leads Generated

Leads refer to people who are interested in your products or services and are ready to move through your sales funnel. Marketing campaigns that are effective at converting leads into sales usually result in above-average conversion rates and sustainable revenues.

Website Traffic

This conversion rate marketing term refers to the number of people who visit your website. By tracking patterns in the traffic to your website, you can determine which parts of your site need improvement.

Exit Rate

The percentage of site visits that result in leaving your website from a particular web page after visiting at least another web page on your site To improve conversion rates, be sure to set an acceptable exit rate for each of your website pages.

Cost Per Conversion (CPC)

Cost Per Action (CPA) is an important CRO metric because it shows you how much you’re paying for each new lead or user. To increase your conversion rate and decrease your total cost per click (CPC) over time, top CRO companies enhance your customers’ value.

We achieve remarkable results our clients love to brag about.

Get Help From a Trusted CRO Agency and Increase Website Conversion Rate

Conversion rate is the most important KPI for business growth. Conversion optimization is a way to increase the effectiveness of your CRM website and turn more visitors (or potential customers) into customers. If your website is not converting visitors into sales, you’re losing business every single day.

If you take a 1 percent conversion rate and increase it by 3 percent, you’ve effectively tripled your leads without having earned a single additional visitor to your site. Conversion rate optimization (CRO) is the practice of using analytics to improve the performance of web pages and landing pages.

Go ahead! Contact us for help with conversion rate optimization. We can help you generate more revenue!

Blitz Marketing Group is an established CRO company that helps more business owners understand conversion rates and their importance in achieving online success. Let us help you optimize your conversion rates by capturing the attention of your target audience and moving them along your CRO sales funnel. Our services also include Web Design, Search Engine Optimization, PPC Management, Website Hosting, Social Media Marketing, Ecommerce Marketing, Reputation Management, Internet Marketing Consulting, and Email Marketing.

Peter Anderson
Peter Anderson
Premier Pools
Read More
Partnering with right company for qualified leads is HUGE for my business and Rob is great to work with from start to finish. Highly recommend them. And be ready for the good news from all the customers.
Neco Ameen
Neco Ameen
Read More
BMG has been a true blessing. From the beginning high quality leads were promised and delivered with bonuses only a true master of their craft could perform. If you’re looking to better your online internet marketing strategy you found the right place.
Susan Cram
Susan Cram
Uprising Adventure Guides
Read More
We have been working with Rob's team for several months now and I have seen a significant difference in our Google ranking. I’m pleased. Every time I call, Text or Email Rob he responds within hours and every project has been done timely and extremely well.

What Makes Conversion Rate Important for Businesses

Make Data-Driven Decisions

You can’t afford to ignore conversion data when making decisions about your business. The right CRO strategies will help you drive more conversions and convert more prospects into customers.

Improve Your Customer Experience

When you optimize your conversion rates, you’ll see improvements in customer experience metrics like average order values, repeat purchases, and overall satisfaction.

Increase Revenue

When you focus on increasing conversion rates, you’ll also see increases in your revenue. With higher conversion rates, you’ll have more opportunities to sell more products and services.

Convert Web Traffic Into Sales More Efficiently

Blitz Marketing's CRO Services

CRO Audit

The CRO Audit is a tool that is used to audit the compliance of your company with the requirements of the CRO Act. It can be very useful in determining whether or not you are in compliance with the CRO Act, and if there are any areas where you need improvement.

A/B Split Testing

The A/B split test is a powerful tool for improving the user experience of your website. The basic idea behind it is that you compare two versions of a page or feature and see which one performs better. This can be used to improve the usability of your website, as well as its conversion rates.

Google Analytics

Google Analytics is a great tool for measuring website traffic, but it can be difficult to get the most out of your data. This post will teach you how to use Google Analytics to find and fix problems with your site’s performance.

Heat Maps Testing

Heat maps testing allows you to identify what parts of your website users interact with. Heat map testing can be used to determine where people click, scroll, and hover over different elements on your website.

User Behavior Analytics

User behavior analytics enables you to analyze the activity of your visitors and learn from this data. You can then use this knowledge to make changes to your website design and marketing strategy.

ADA Website Compliance

If you're required by law to comply with the Americans with Disabilities Act (ADA), we can help you do so. We can ensure that your website meets ADA standards and has accessibility features that allow all users to access your site.

Why Choose Blitz Marketing
for Your CRO Needs?

We take pride in years of experience working with clients across industries. We know what works best for each type of business, and we work hard to provide our clients with results that exceed their expectations.

Here are some reasons why we think you should choose us:

  • Our CRO experts have worked with companies just like yours.
  • We offer free consultations and ongoing support.
  • We can help you implement CRO strategies quickly and effectively.
  • We can provide you with regular reports showing your progress.
  • We’ll keep you up-to-date on the latest trends in CRO.
  • We’ll share our expertise with you.
  • We’ll give you advice based on real world examples.
  • We’ll show you how to set realistic goals for your CRO efforts.
  • We’ll help you measure success.
  • We’ll tell you when you’re doing things right.
  • And we’ll let you know when you’ve gone too far.

Improve Your Website's Lead Generation

Contact us now to get a FREE report

Start getting results right away!