web design for ecommerce

Web design is a very important subject if you are running an e-commerce business. The general public no longer eyes e-commerce sites with suspicion. And eCommerce sites in many cases have already overtaken traditional brick-and-mortar stores. For many consumers, the first and only thing they will ever know about your business is its website.

With the website being the primary channel for transaction between customer and business, good ecommerce web design should not be ignored. Think of how badly a brick-and-mortar shop will suffer if they have poor upkeep, unfriendly staff, and hard to reach shelves – the same thing will apply to an ecommerce site with poor web design.

The eCommerce Web Design Process

The web design process does not differ too much between an eCommerce site and a website meant for other purpose, save for a few things that must be considered prior to the design and after the launch:

Benefits of a Good eCommerce Web Design

There is a good reason why businesses hire a Blitz Marketing Group to design their eCommerce website, instead of doing everything in-house. The cost of hiring professionals to create a good eCommerce-oriented site design is minimal compared to the benefits it brings:

Builds Credibility

The biggest advantage that a business can ever have over the internet is trustworthiness. If a customer gets the impression that your online store is amateurish and untrustworthy, they may take your business elsewhere. We at Blitz Marketing Group will ensure that your website will represent your brand and company properly, with a professional-looking website that feels safe for users.

Simplifies and Streamlines User Experience

Our team of web designers know how to build websites that are beautiful yet simple and functional. The site should always be designed to encourage readers to purchase or sign up. We leave no gaps in the user experience. The visitor will always know where to go and what to do.

Transparency

Similar to credibility, customers also expect a certain degree of transparency from a business’ website. They want to see that the company they are dealing with is a real business run by real people. So things like contact information and information about shipping and returns are easy to find. It also applies to the presence of customer reviews and business locations.

All the above things are part of a professionally done eCommerce website, and there are others. Wealth of content, accurate information and best practices for search engine optimization are also included if you choose Blitz Marketing Group. Contact us now and one of our helpful staff will happily answer all of your questions.