Search Engine Optimization Professionals
Search Engine Optimization is what you need if you’re a Palm Desert business struggling to establish your internet presence. The same applies if you are based in neighboring cities in the Coachella Valley. Today’s Research indicates that over 90% of all individuals use the Internet to search for things they are interested in. Common sense suggests there’s no better venue than the world wide web if you want to reach out to people looking for the products or services your business offers.
The biggest problem businesses face and why they need search engine optimization services is that nearly all local online Internet searches don’t extend beyond the first page of Google search results. What does this mean? This means the first page is the location where the largest percent of your potential qualified customers are. Therefore this is exactly where your business needs to be.
As you may already know, your business probably needs its website optimized for search engines, but do you clearly understand what it is or exactly how it works? The overall concept is simple. Increase your online rankings in the search results. Easy right? Not so fast tiger…
There are tons of moving parts in a well thought-out strategy that can actually bring you new qualified customers. For example, you will need to know the exact keywords to target. You need to have a mobile responsive and optimized website. You might also need a good content marketing strategy. Of course you’ll also need links from Google trusted websites that point to yours.
Online Ranking Professionals
There aren’t any shortages of companies in the city that offer these services. The question then becomes how to know and choose the right one for you and your business? There are several key factors you’ll want to look at and a few questions that’ll need an honest answer. While this is not considered an an exhaustive list, it is a great area to start.
Can they actually produce you more qualified customers? If you’re interviewing a digital marketing agency and all they seem to talk about is online “rankings”, you should walk away. It is true that search rankings are important, but if that’s all optimization means to that company, they’re completely missing the bigger picture. We can tell you now that hiring them would be a big mistake that would leave a lot of money on the table.
What’s their price point? If you walk away after your discussion with them and they’re promising you 1st-page search results and Google rankings for $100 monthly you should know right now, that’s too good to be true. It’s a lot of hard work and time to put a local business on page one of Google search results for their desired and profitable keywords, especially in a larger and more competitive market. Don’t be another person who falls into the budget $100/month company. For local businesses, a legitimate and results based consulting service will run in the range of $1000 to $3000 a month. Sure, we understand that investment may seem expensive, but truthfully a good competent marketing agency should be able to deliver a good return on that investment within 6-8 months. For instance, if you’re paying $2000 a month to an Expert, and they end up bringing your business an additional $8000 per month in pure revenue, we’d consider that a good return on investment.
What will their current and past clients say about them? If they’re actually getting results for their clients, they won’t have any issues or problems getting positive reviews. They should be constantly seeking to obtain more reviews. If you can’t find any positive reviews on their website, you should start looking elsewhere. They may call themselves search engine optimization gurus and promise extraneous services such as increased presence on Facebook Twitter and other social networks, but promises are cheap and does not necessarily make them credible.
Palm Desert’s Premier Internet Marketing Agency
Ok, so now you’re probably wondering, why should I give and entrust my business to Blitz Marketing Group? For starters BMG was established and founded out of the driving passion to help as many businesses be successful as possible. Like you and many other businesses, we definitely know all too well the need for additional qualified clients and customers. We started from scratch and built or company on sweat equity to get to where we currently are. One of our partners, Rob Ashton, shares some of his stories and companies that he’s worked with on his LinkedIn profile page.
Honestly, effective optimization is not black magic and it is not even really all that difficult when you know what you are doing. But, truthfully it’s extremely tedious, time-consuming and takes massive amounts of work. You’ll need to keep in mind, the industry is ever-changing. The current techniques and technology and strategies that work today, may not even work in a few months down the line. Internet and online marketing services are matters you should leave to the experts and top agencies.
Our clientele trusts us. They refer their family and friends because we provide:
Transparent Marketing Strategies – you’ll always be up to speed on what we’re doing and the exact reason we’re doing it. In fact, we can even give and provide you with access to your own marketing dashboard customized for your business. On your custom dashboard, you’ll have access to your monthly Google search rankings, traffic estimates paid advertising and social media campaigns, and visitor analysis. We can even help you set up an email marketing campaign. All this and more all in one place. We’ll show you exactly where your money is going.
Guaranteed Results – when you partner with Blitz Marketing Group, you’ll become part of our extended family. We definitely and sincerely care about the success of you and your business. Count on us to deliver and do what it takes to drive qualified customers to your business.
Personalized Support – we know and understand that every business is unique. Each and every one has their different set of requirements and needs. We take the necessary time it takes to intimately know our clients and their businesses front and back. Rest assured we’ll provide you the best possible partner experience. We always respond to each and every request quickly and efficiently. We deliver the personal touchs other marketing agencies can’t or won’t spend the time doing.
Online Ranking Made Easy
We’re the best! If your current website isn’t currently placed or ranking at the top of search results for the most profitable keywords, you’re losing money to your competitors that are ranked ahead of you. How can you change that? You need an experienced and professional firm like us in your corner. We’ll implement a strategic campaign that will put your business service and products in front of everyone who’s looking for what you offer. Face it, your business needs more qualified customers and clients. Improving you’re online exposure and visibility while at the same time building trust and authority will produce and bring incredible results.
Increase your online visibility.
When you’re looking to find something, you look and search the Internet. Nearly all local studies indicate 90% of people only choose businesses located on the first page of Google and other search results. The quicker an individual can find exactly what they’re looking for the better. As your partner, we’ll ensure your business shows and appears whenever someone is looking for the products and services your business provides.
Increase brand trust & authority.
We drive and create more traffic than business owners realize. Implementing an effective strategy will enable potential qualified customers to find you. They will at the same time begin to trust you and your company more. Simply put, the more times potential customers see your business service online, the more credible and trustworthy you appear.
Laser target your audience.
When anyone searches for a product or service online, they will set a specific term(s) they associate with what they’re looking for. Your marketing strategy will identify the exact keywords people will use to search and find what you and your business offers. Online search marketing secures your visibility to people who need to find you.
Creating a long-term traffic solution.
Unlike print media such as magazine ads, newspaper classifieds, or other old school marketing methods, when implemented correctly and strategically, We can and will provide a long-term online traffic solution. You’ll find that once a good online backlink profile has been established, it’s simply managing, constantly monitoring, and maintaining the page. And waiting for the occasional visitor click to come.
Other Tips to Remember
We are not going to lie and say that web marketing is completely free. You can do it without spending any money, of course, but if you want positive results and you want it to happen in your lifetime, you should be willing to spend a little bit. However, we do encourage clients to find ways to save money as long as it does not sacrifice results. Here are a few ways you can reduce your web marketing spend:
Don’t Resort to Cheap Outsourcing
It may seem counter-intuitive, but avoid outsourcing to agencies or freelancers that promise big results at extremely cheap rates. You might be thinking that the low prices would bring cost savings, but they might be cheap because they won’t deliver results. Which means you actually wasted money. If you’re going to outsource, try to look for reasonable rates, but do check if they can actually deliver. Do not be blinded by discounted rates. You know the old adage — you get what you pay for.
Focus on a Narrow Target Audience
While all businesses would want to cater to as broad a customer base as possible, doing so could require expenses that you probably don’t have at the moment (especially if you’re looking for budget saving strategies.) Try to narrow your target audience at first, as this could allow you to focus your budget more, instead of spreading it out across different ad networks, multiple search engines, Youtube, etc.
Lower Your Target Audience’s Expectations
It’s a common mistake for many budget-strapped companies to overpromise because that only lead to disappointed customers when they fail to deliver. Instead, under promise so that your marketing pitches will overdeliver. Customers will love it when you deliver something that far exceeds their expectations.
You want to optimize your campaign as much as possible, and you want it as close to perfect as you can get. But the only way you can be sure of this is if you test everything. Do some split (or A/B) testing with as large as possible sample size as you can, so that you can understand how customers interact with your brand. And really, isn’t marketing really all about understanding what people want?
Build an Online Presence with Social Media
Many business owners (particularly those who were either from Gen X or the Baby Boomer generation) are intimidated by social media, thinking that it’s exclusive to the younger, more social generation. However, the truth is that social media is just another form of networking, which any business owner should already know how to do. Do not be intimidated by all the jargon such as “likes” and “retweets.”
Social Media these days is a very powerful marketing platform that, in a way, is better than traditional media because there’s no financial barriers to entry. And it also provides a more authentic way of interacting with your customers. Customers who engage regularly with your brand on social media are more likely to be loyal and will be evangelists of your brand, providing word of mouth advertising at no cost to you.
Start a Blog
Weblogs will do a great deal towards boosting your company’s online presence. Not only will the text content provide search engines something to index, the actual blog itself can attract visitors provided that your blog posts are informative or at the very least, entertaining to read. Do not worry if your writing ability is not up to par, as you can simply assign writing duties to an employee or you can even outsource.
Build a Rapport with the Media
The concept of building a relationship with the media is not a new concept, but the Internet has made it that much easier. You are no longer limited to seeking help from PR consultants. Journalists are already on the Internet, and there are bloggers and other media personalities that can be safely approached and might even work directly with you. Network with them, befriend them and get on their radar.
Learn How to Use Analytics Tools
All of the platforms you use, from blogging to social networking, come with some form of analytics tool. This will help you analyze the traffic and engagement you get. Do not ignore these data, as it will show you which ones are providing results and which ones should be discarded. It may seem intimidating at first dealing with all the data, but it shouldn’t be too far off the cuff of what businessmen normally do while running a business.
Do Guest Blogging
You want to give people the impression that you’re an industry expert, and nothing works better than guest blogging at more established websites. Just make sure that the websites you contribute to are related to the industry your business is trading in, and make sure that it’s actually reputable. Many established websites, particularly those that are operated only by one person or a small team, would appreciate the free content.
Get the Services of an Online Marketing Agency
If all else fails and you find online marketing to be too much work, you can always get the services of a reputable online marketing agency. Here at Blitz Marketing Group, we can offer the ideal support for any size of business, providing extensive online marketing consultancy services at rates that they can afford.
Hours of Operation
- Monday: 7:00am – 6:00pm
- Tuesday: 7:00am – 6:00pm
- Wednesday:7:00am – 6:00pm
- Thursday: 7:00am – 6:00pm
- Friday: 7:00am – 6:00pm
- Saturday: 9:00am – 3:00pm
- Sunday: Closed