The Palm Desert community is full of people who are always outdoors. Day and night, the residents of the bustling desert city community go out of their way to experience life on the go. The businesses that want to reach these people need a responsive website design that adapts to any device or screen.
Explaining Responsive Design
Responsive design is a result of the breakneck pace in which technology advances. The industry struggled to keep up with the speed in which new devices with different sized screens are coming out. Sites that do not automatically adjust to different screen sizes tend to look ugly on a lot of devices, thereby turning away visitors.
It was simply impractical to accommodate all screen sizes and resolutions through the creation of multiple site versions, but site owners and businesses don’t want to turn off visitors either. The solution the industry came up with is a responsive design that automatically adjusts to the device. This helps companies reach more people, boosting their branding campaigns over the Internet.
This kind of design allows websites to automatically adjust itself to accommodate for different factors, including:
- Screen size
The benefit of this kind of approach to design and development is multiple. For starters, the site can be delivered to any visitor in the way that the developer intended, regardless of the device or platform. And this applies to all content on the web, whether it’s a graphic heavy business site, a simple blog with a logo, or a digital store with a news page. A layout that automatically conforms to screen size will be important.
Another benefit is that the site developer only needs to maintain one platform. In the past, a mobile and a desktop version of a website needs to be coded and maintained separately, and the approach still can’t cover all the available media consumption devices out there. Responsive design is all about streamlining the development process and reducing manpower overhead. A creative and responsive design can bring better control over a company’s branding over the web.
Why Responsive Designs are a Must
It is not just the proliferation of different devices with varying resolutions and screen sizes that needs to be accommodated. It is also the shift in the way users consume digital content. The segmentation of users when it comes to media device use led to a massive and ever growing userbase that does not follow a specific screen orientation – there are as many users who browse the web in a landscape view as there are who use portrait mode, and most of them switch from one to the other on a whim. Custom designs are the only design philosophy that can accommodate this behavior. Popular destinations all over the web, like Facebook, follow the same design philosophy. It ensures that they reach as many people as possible with their message.
This is particularly important in a metro area or city, because the residents tend to be prime targets for eCommerce but their browsing behavior leans more towards devices that are portable. The residents of this desert city community are easier to reach and engage with through creative media and mobile-friendly content, but many of them also access the Internet through their work or home PCs. Thus, a flexible and custom website designs are needed by any business client that wants to succeed in the area.
If your site needs an overhaul, a responsive design service is exactly what the doctor ordered. The BMG team will help with planning and give your business a much-needed branding boost through better online visibility. If you need more info, contact us now and we will give you a FREE, no-obligation proposal.
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