Looking for a Palm Desert Online Marketing Professionals? So you want to build an online presence in Palm Desert, Ca, but have very little to no coding or design ability? You can easily hurdle this challenge by hiring a web developer within the area. But do not just hire any person you come across advertising web development skills. If you don’t want to waste money hiring subpar developers, you should keep the following considerations in mind:

You Should Have a Clear Idea of What Kind of Website You Want

A web developer’s job is to build the website that you want. So there is a problem if you have no clear idea of what exactly it is that you want. A web developer can make suggestions and provide advice, but ultimately it is on you to ask for specific things. Letting the developer do whatever he wants and then rejecting it later will only waste everybody’s time and money.

Site Performance, Features, and Aesthetics Go Hand-in-Hand

It’s a common mistake for many businesses to get web developers who only prioritize aesthetics or features, without paying any mind to whether the site actually performs well enough for the end user or if it is SEO optimized. You don’t want a website that looks good but isn’t seen by most people because it only loads for people with the fastest internet connection. Or you don’t want something that looks good but saddled with a navigation system so convoluted that people can’t find pages that they want.

Turnover is Important

This would be a surprise to many businesses, but in 2015, there were more than 40 lawsuits brought against websites that have accessibility problems, under the Americans with Disabilities Act. The lawsuits were filed because there was no clear US government regulation with regard to making websites accessible to people with disability. Going forward, this could only result in one of two things — more businesses are sued or the US releases mandatory web accessibility standards and guidelines. The only way to avoid problems with either is to ensure that your website is accessible to people with disability, and this requires working closely with your web developer. It is much cheaper and less of a hassle than going through with a protracted legal battle with site visitors.

You don’t want to be tied to one web developer indefinitely. Even if the developer you hired is the nicest person in the world and provides the best service, you should still expect proper documentation and transparency. It should be easy for the developer to turn over the work to someone else, in case something should happen to them or they move on to a different client. You don’t want to be stuck with a website that cannot be operated and maintained by others.

Evaluate a Potential Developer’s Portfolio

Most of the time, you can see a developer’s passion about their work in their personal portfolio. Their personal work should show that they care about the work they do, instead of haphazardly throwing in good-looking, but barely functional and lifeless samples. But you should also look for samples of their client work. A developer that doesn’t show any client work should be eyed with suspicion.

For more information on all the services Blitz Marketing Group provides contact us today!