South California is home to large established businesses with deep pockets. They are not the kind of companies that a small business should attempt to challenge through paid marketing strategies. However, SoCal is also home to many successful small to medium sized businesses. How did that happen? It’s because there is a way to level the playing field: palm desert content marketing.
What is Palm Desert Content Marketing?
The concept of content marketing is not exactly a new thing. There have been agencies who launched content marketing campaigns as early as 1672. But content marketing experienced a massive boost in popularity recently, because the Internet works so well as a medium, for a number of reasons:
- Cost-efficient – unlike traditional print or broadcast media, the Internet does not require a huge advertising budget. In fact, some companies are able to do it for free. Though shelling out a little bit of money nets better and faster results, of course.
- Unparalleled reach – the Internet is not hindered by geographical barriers. So far, it is the only medium that lets you reach any connected audience wherever they are in the world.
- Easy to start – the resources are available, and it costs nothing to try. The Internet made it possible for DIY approaches to content marketing, and for people to learn as they go.
The above are the primary reasons why palm desert content marketing levels the playing field for businesses regardless of size or advertising budget. It mitigates many of the hurdles and stumbling blocks that keep traditional advertising away from budget-strapped businesses.
So if you are a small business looking to leverage palm desert content marketing, here are a few tips that can give you a boost:
Produce Evergreen Content
Going after trends and fads are fine, and will definitely help your brand become relevant. But only relying on these types of content is unsustainable. You need to produce a substantial amount of evergreen content. For the uninitiated, evergreen content is basically content that will deliver value regardless of the time it is read. These are the types of content that are not beholden to current events, or will remain relevant regardless of time period. For example, an article detailing news and current events in your industry is not evergreen content. But a basic guide on how to get started in the industry might be.
Conduct Surveys and Polls
Keeping your audience engaged will sometimes require interactivity. And nowhere is this more effective than in polls and surveys. It lets your readers know that you value their opinion and preference. But this also has another benefit for your business – it gives you insight into the preferences, wants, and needs of your readerbase. That is valuable data that big corporations used to pay a lot of money for. And you can get it for free with content marketing.
Use Verifiable Facts in the Content
These days, readers are no longer gullible. They will do research and will verify any information they come across. And they will take offense to websites that try to pass off misinformation as facts. So try to get on your good side by only providing facts that are verifiable. Make it easier for them to see that your content is truthful and well-meant.
Get Help from Professional Palm Desert Content Marketing Agencies
There are a lot of cases where you need to focus on running your business, and anything related to marketing and advertising should be relegated to a third party firm. This is why you should consider hiring a palm desert content marketing company like Blitz Marketing Group. Contact us today and we will help you conceptualize, refine, and implement an effective content marketing strategy.